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2017 ONE SHOW国际创意奖获奖名单公布 “The Refugee Nation”获得全场大奖2020-10-16 15:45

纽约,5月12日——第44届One Show国际创新奖颁奖典礼在纽约潮流圣地Cipriani Wall Stree隆重举行,The One Club (www.oneclub.org)施行了全场共566座铅笔奖。

2017 ONE SHOW国际创意奖获奖名单公布  “The Refugee Nation”获得全场大奖

Ogilvy/New York的作品“The Refugee Nation”,凭借其出众的社会洞察取得全场大奖。大中华区报奖机构共计进帐4座铅笔奖项,其中Xiao Mage Cheng Zi / Beijing为China Architecture Building Press创作的“XX”作品取得金铅笔奖项。 兼任两场One Show颁奖典礼的主持人分别是享有非常丰富音乐及时尚潮流背景的百老汇演员Daveed Diggs,以及知名节目The Daily Show 的外景记者Jessica Williams。 全场大奖Best of Show THE REFUGEE NATIONAgency: Ogilvy / New YorkClient: Amnesty InternationalCategory: Experiential / Guerilla视频作品:https://v.qq.com/x/page/k0503ll43j5.html 全场大奖的获奖作品“The Refugee Nation”由Ogilvy/New York为国际特赦的组织Amnesty International创作。“在一个全世界都充满著政治纷争和不稳定的社会背景下,‘The Refugee Nation’这支作品反映了广告行业对社会文化的影响力。” The One Club首席执行官Kevin Swanepoel谈及。 大中华区获奖作品 金铅笔Gold PencilXXAgency: Xiao Mage Cheng Zi / BeijingClient: China Architecture Building PressCategory: Editorial / Book Layout Design 银铅笔Silver Pencil MARRIAGE IN THE AIR – CATHAY PACIFIC AND CATHAY DRAGONAgency: McCann Worldgroup / Hong Kong + MRM//McCann / ShanghaiClient: Cathay Pacific AirwaysCategory: Influencer Marketing / Multi-Channel作品视频链接:http://www.oneclub.org/awards/theoneshow/-award/26895/marriage-in-the-air-cathay-pacific-and-cathay-dragon 铜铅笔Bronze Pencil#BETHEIREYESAgency: Cheil / Hong KongClient: SamsungCategory: Immersive / Environmental / Outdoor Spaces作品视频链接:http://v.qq.com/x/page/n050392w6if.html 2017年度One Show国际创新节共计接到来自73个国家的21,844件作品。除金银铜奖外,还颁出了15项类目最佳奖和以下特别奖: Agency of the Year年度最佳机构: McCann/New YorkNetwork of the Year年度最佳公司网络: Ogilvy Mather “我想要为这个横跨类目和界限的奖项感激奥美的同仁以及我们的客户,感激他们对Pervasive Creativity的不懈执着,他们的才华和持续创意的勇气。” 奥美全球首席创新官和牵头主席谭青云说道。 Independent Agency of the Year年度最佳独立国家代理公司: Droga5Client of the Year年度最佳客户: Lockheed MartinHolding Company of the Year年度最佳控股公司: Omnicom “The One Show所代表的是广告行业的最低水准。我们深感十分的荣幸。取得这个奖项是我们享有行业内最杰出的标杆人才的最差证明。我想要祝贺和感激为这份顺利贡献力量的每一个人。” Omnicom Group总裁兼CEO John Wren说道。Cultural Driver Award是为嘉奖有文化影响力的创新和对风行文化有深刻影响的继续执行。此项特别奖还包括以下三个获奖作品。Gold Pencil: "Formation" for Beyoncé by PRETTYBIRD/Culver City.Silver Pencil: “Boost Your Voice” for Boost Mobile by 180LA/Santa Monica.Bronze Pencil: “Buy Back the Block” for Checkers Rally's by Fitzgerald Co/Atlanta + Uproxx Studios/Los Angeles.“还有什么比起与一个本世纪最有影响力的娱乐明星一起打开Cultural Driver Award更佳的方式呢?” The One Club首席执行官Kevin Swanepoel说道,“Formation是碧昂斯的新专辑的主打,不流俗且充满著能量。这某种程度是一首歌或者一个MV,这是一个文化宣言。

2017 ONE SHOW国际创意奖获奖名单公布  “The Refugee Nation”获得全场大奖

” The Green Pencil,:“Edible Six Pack Rings” for Saltwater Brewery by We Believers/New York.蓝铅笔是为嘉奖有环保意识的创新。获奖作品是We Believers/New York为Saltwater 精酿啤酒创作的“可食用啤酒提带”。这件作品同时也在CSR类目中取得了金奖。 Penta Pencil: Wieden + Kennedy and Nike, and TBWAMedia Arts Lab and Apple.此外取得Penta Pencil的代理公司分别为Wieden + Kennedy 与其服务的品牌 Nike和TBWAMedia Arts Lab与其服务的品牌Apple。Penta Pencil 就是指去年开始成立的尤其奖项,专门为嘉奖代理公司与客户多达五年以上的无间合作与较好交流。其奖杯形状是铅笔奖杯的模子,代表创新公司与客户的亲密合作与客户的反对是铸好创新的基石。 以下是15项类目最佳奖(Best of Discipline)获奖作品: Cross-platform: “The Refugee Nation” for Amnesty International by Ogilvy/New York.Film: “We’re the Superhumans” for Channel 4/Rio Paralympics by 4Creative/London + Blink/London. Intellectual property: “Roam Delivery” for Volvo Cars by Ogilvy PR/London + OgilvyOne/London. Interactive: “Field Trip to Mars” for Lockheed Martin by McCann/New York. Mobile: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PRActivation/New York + CohnWolfe/Stockholm. Radio: “A War of Words – Anniversary Forgotten” for Netflorist by FCB Joburg/Johannesburg + Hey Papa Legend/Johannesburg.Social media: “Check Before It’s Removed” for Pink Ribbon Deutschland by DDB Group Germany/Berlin. UX/UI: “Reword” for Headspace by Leo Burnett/Melbourne + Studio Pancho/Melbourne. Branded Entertainment: “Lifeline” for Qualcomm Snapdragon by Ogilvy/New York. Design: “The Refugee Nation” for Amnesty International by Ogilvy/New York. Direct: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PRActivation/New York + CohnWolfe/Stockholm. Moving Image Craft: “We’re the Superhumans” for Channel 4/Rio Olympics by Leland Music/London + 4creative/London + Blink/London + Factory/London. Print Outdoor: “Meet Graham” for Transport Accident Commission (Victoria) by Clemenger BBDO/Melbourne. Public Relations: “Zero Minutes of Fame” for The Brady Foundation by Ogilvy Mather/Chicago. Responsive Environments: “Kunstmuseum Basel Light Frieze” for Construction and Transport Department of the Canton of Basel-Stadt, Städtebau Architektur, Hochbauamt by iart ag/Basel + Christ Gantenbein/Basel. 查阅2017 ONE SHOW国际创新奖原始获奖作品:http://www.oneclub.org/awards/theoneshow查阅2017 ONE SHOW国际创新奖5月10日颁奖典礼得奖名单:http://www.oneshow.org/downloads/awards/2017-OneShow-Pencils-Wednesday_92.pdf查阅2017 ONE SHOW国际创新奖5月12日颁奖典礼得奖名单:http://www.oneshow.org/downloads/awards/2017-OneShow-Pencils-Friday_73.pdf 【关于The One Club】The One Club for Creativity (www.oneclub.org), The One Show, ADC年度设计大奖和纽约设计周的主办方,是国际顶尖的非盈利机构,目的考古和嘉奖广告创意和设计创意领域的卓越创意作品。